We made a major move earlier this year—one that would have a significant impact on The Cyr Team and our real estate clients. It wasn’t an easy decision, but we decided to change brokerages and join Real Broker. Now that it’s been almost six months into this new partnership, we wanted to share some reflections about this career choice.
A Major Decision
We went into this situation with both excitement and a little trepidation. We were leaving a real estate company that is known throughout North America for one that is very new on the scene. However, we saw incredible potential with Real Broker. They have brought a fresh approach to real estate sales. They offer a unique business model, and we truly see this as the future of real estate. They are collaborative, cutting-edge brokerage. They use advanced technology to provide support for their agents and in-depth resources for home buyers and sellers.
As a team that has constantly been evolving throughout our many years in the business, we knew this was a huge step in the right direction. The past few years have been especially challenging for Realtors® to stick with the ways things have always been done. Between Covid, low inventory, rising home prices, fluctuating mortgage rates and a variety of other economic factors, agents have had to adapt quickly. When you add these elements to the exponential growth in technological advancement, we’ve all had to learn new methods of doing business or risk getting left behind.
Embracing the Future
Fortunately for The Cyr Team, we’ve always embraced technology and adopted new strategies if we feel they will benefit our real estate careers and/or will improve our home buying and selling services for our clients. Advancements such as virtual home tours, interactive marketing plans, global connectivity and even AI-based resources can enhance the real estate experience if used properly. Why not utilize these new concepts and do everything we can to provide the best services possible?
This is exactly the same approach that Real Broker is founded upon. We saw their innovative business model and use of the latest technological resources for agents, buyers and sellers. When blended with our years of experience in real estate, it has proven to be the perfect marriage. We understand that no matter how much technology evolves, good old-fashioned personalized customer service will never go out of style. Being a part of the Real Broker team allows us to utilize what we feel is the ideal combination of old school and new school methodologies in order to best serve our valued clients.
It’s Time to Get REAL
Real Broker also offers a more agent-friendly business structure that enables us to invest more back into our own business. This benefits us and our clients in so many different ways.
If you are planning to buy or sell a home in Southeastern Pennsylvania or Northern Delaware, it’s time to get Real. Contact The Cyr Team today and learn more about the professional, personalized and high-tech services we can provide you as you prepare to make your own big move.